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Promotional Rules

These rules are to be used for the ComEd® Energy Efficiency Program.

PROMOTIONAL RULES: PRINT, ONLINE AND EMAIL COMMUNICATIONS
As a qualified Energy Efficiency Service Provider with the Small Business and Retro-Commissioning (RCx) offerings, your company has exclusive access to the Marketing Materials Toolkit. By utilizing the toolkit, you have the unique benefit of customizing the ComEd marketing collateral via co-branding. With co-branding, you can add your company’s logo and contact information directly to the ComEd Fact Sheets and Project Snapshot. Generic versions of each piece are available as well.

We’ve partnered with a premium vendor to offer you the ability to professionally print and/or download your customized co-branded and generic ComEd marketing collateral. These pieces of marketing collateral are available to you to support your sales approach, business development and customer marketing/outreach efforts.

See below for more detailed information and instructions to get started with the toolkit.

YOU MAY

Order co-branded marketing collateral online through the Marketing Materials Toolkit. With a unique login/username, you may obtain PDFs and printed documents personalized with your relevant contact information and logo. The below co-branded marketing collateral is available:

  • Co-branded Fact sheets: These templates will help you to identify your company as a Service Provider with the ComEd Energy Efficiency Program. Co-branded materials will include your logo, contact information and a description of the Small Business or RCx offering(s), respectively.
  • Co-branded Customer Project Snapshots: These templates help you create mini case studies featuring customer project highlights and can be used to identify your company as the Service Provider for the project. They will include your contact information/logo and specific project details (important note: a customer release form will need to be signed for project snapshot approval).

Use the pre-approved text below on business cards, Small Business or RCx offering-related proposals, advertisements, and websites as appropriate:

  • [Service Provider company name] is a qualified Service Provider for the ComEd® Energy Efficiency Program [Small Business] OR/AND [RCx offering title – see below] offering(s).
    • Retro-Commissioning (RCx)
    • Monitoring-Based Commissioning (MBCx)
    • Retro-Commissioning Express (RCxpress)
    • Retro-Commissioning (RCx) Building Tune-Up

Link to branded collateral PDFs or specific URLs on promotional items. You may also link to the aforementioned items on your company webpages, as well as include the Small Business or RCx offering URLs on business cards, offering-related proposals, advertisements, and websites.

Utilize ComEd Energy Efficiency Program language and branding accurately by following these rules:

  • On first mention, spell out the program name completely, ensuring that the registered trademark symbol is superscripted and there are no italic letters. Example: The ComEd® Energy Efficiency Program.
  • The registered trademark symbol may be removed after the initial mention of the Program. Example: ComEd Energy Efficiency Program.
  • Consecutive mentions can be shortened to ComEd Energy Efficiency Program.
  • Only use “ComEd” alone in sentences when describing the utility company, NOT when referring to an energy efficiency program/incentive. Examples: You must be a ComEd delivery services customer; what is your ComEd account number; who is your ComEd Account Manager?
  • Always use “ComEd Energy Efficiency Program” when talking about energy-efficiency program offerings and incentives. Example: ComEd Energy Efficiency Program offers incentives to all types of business customers.

YOU MAY NOT
Use the utility and energy-efficiency Program logos. Prohibited logos include both the ComEd Powering Lives and ComEd Energy Efficiency Program. They should not be used for the following:

  • Business cards
  • Invoices
  • Brochures
  • Advertising
  • Clothing
  • Website
  • Video or media content
  • Presentation slide templates
  • Social media channels
  • Email addresses for customer communication
  • Any other communications material to your customers

Use copyrighted assets belonging to works created by outside parties. Example: Images/logos from pop culture properties, restaurants, etc.

Use Small Business or RCx offering information on your webpages or promotional materials other than what is outlined in this document (e.g., you may not copy/paste Small Business/RCx offering incentive levels or other information on your webpages or promotional materials) because Small Business/RCx offering information is subject to change.

Utilize any language that refers to the Request for Proposal (RFP), your company’s selection, and how many companies were evaluated through the RFP process.

Utilize any language that refers to your rank in terms of savings generated, incentives paid out, or quantity of projects.

PROMOTIONAL RULES: SERVICE PROVIDER IDENTIFICATION (ID) CARDS

YOU MAY
Order up to 100 professionally printed copies of each available version per year. Currently, this limit applies to the business card, half-page, and square versions
Use the professionally printed Service Provider ID cards in any capacity that you see fit. We suggest:

  • Providing several copies of the business card version to customer-facing staff to carry at all times.
  • Adding the half-page version to any promotional or outreach materials that you give to prospective customers.
  • Affixing the square version to the window of company vehicles, your business’ window, or other publicly visible places.

Customize your ID cards with your company name, logo, phone number, email address, and website (optional).

YOU MAY NOT
Produce unauthorized replication of the Service Provider ID cards. Only professionally printed versions produced by our verified vendor are to be used
Scan and create digital versions of the ID cards. Service Provider ID cards are intended to be used only as physical pieces.
Modify the layout or information displayed on the ID cards, outside of the customized fields stipulated above.
Obtain duplicate cards if you represent more than one ComEd Energy Efficiency Program offering.

  • Because the ID cards are not specific to any one offering, they are meant to be used across all offerings.
  • Regardless of how many offerings you currently represent, you are limited to 100 professionally printed copies of each available version per year

Use outdated versions of the ID card. Any ID cards in use must be from the current year.

 

PROMOTIONAL RULES: PRESENTATIONS AND CUSTOMER COMMUNICATIONS

YOU MAY
Use the appropriate guidelines provided for verbal customer communications. See the print, online and email communications and/or key messaging sections of the respective Small Business/RCx offering Manuals for more details.
Use the appropriate guidelines provided for group presentations and conferences. See the print, online and email communications and/or key messaging sections of the respective Small Business/RCx offering Manuals for help creating customer presentation slides with your company’s templates and with answering questions during a presentation. Please note:

  • Pre-approval is not required to do small group presentations
  • Pre-approval is required for conference or other large group presentations

PROMOTIONAL RULES: PUBLIC RELATIONS AND SOCIAL MEDIA GUIDELINES

You can earn valuable media exposure by sharing how you are helping eligible ComEd territory facilities save money and reduce operating costs through energy efficiency. Effective public relations may include press releases, case studies and social media (this includes all posts, profiles and content linking to/from all social media platforms). To accurately reference your role as a qualified Small Business or RCx Service Provider for the ComEd Energy Efficiency Program, please reference the approved language below for use in public relations.

YOU MUST
Use the appropriate guidelines provided for public relations. See the public relations guidelines below for the ComEd Energy Efficiency Program. These are guidelines to help you create public relations and other media outreach documents/pitches. Program specific public relations guidelines can be found in the respective Small Business/RCx offering Manual or on approved collateral.
Send public relations and media pitches that discuss your company’s participation in the ComEd Energy Efficiency Program to your ComEd Program Administrator marketing or outreach contact. Your contact will send a copy to ComEd and let them know you’ll be pitching the release. It is your responsibility to ensure the pitches and all communications meet the rules outlined in this document.

YOU MAY NOT
Refer to ComEd, the ComEd Energy Efficiency Program, any of its services, or the Small Business offering/RCx offerings other than using the provided approved language in the public relations section.
Send press or media releases that do not follow the guidelines in this document to any media outlets. You may be asked to re-write releases that do not follow the rules outlined here. The ComEd Program Administrator will be available to answer questions on these rules, but will not be re-writing releases.

APPROVED LANGUAGE FOR PUBLIC RELATIONS OUTREACH

General Information:

WHY WILL CUSTOMERS WANT TO BE MORE ENERGY EFFICIENT?
To save money and energy, reduce operating costs, improve building performance, increase profits, improve bottom line, and maximize the success of their efforts with assistance from the ComEd® Energy Efficiency Program.

WHEN IS THE SMALL BUSINESS OFFERING AVAILABLE?
You can get started today. Eligible facilities within the ComEd delivery service territory can work with the ComEd® Energy Efficiency Program immediately.

WHEN ARE THE RCx OFFERINGS AVAILABLE?
You can get started today. Eligible facilities within the ComEd delivery service territory can work with the ComEd® Energy Efficiency Program immediately.

HOW IS THE SMALL BUSINESS OFFERING FUNDED?
All ComEd utility customers pay into the Energy-Efficiency Program through their energy bill to generate funding for Illinois utility energy-efficiency programs.

HOW ARE THE RCx OFFERINGS FUNDED?
All ComEd utility customers pay into the Energy-Efficiency Program through their energy bill to generate funding for Illinois utility energy-efficiency programs.

PROMOTIONAL RULES: EXITING THE COMED ENERGY EFFICIENCY PROGRAM

The following rule applies to companies who are ceasing participation in the Small Business and RCx offering(s) for any reason.

YOU MUST
Immediately cease promoting your participation in the Small Business/RCx offering(s) and return (at your own expense) any marketing material provided as part of the Small Business/RCx offering(s).

YOU MAY NOT
Continue using any marketing collateral produced or purchased during your involvement with the Small Business/RCx offering(s), once participation in the offering has ceased.

Contact Us:

Michele Czosnowski, Marketing Account Executive
[email protected]

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